Henry Jenkins describes convergence as the “flow of content across multiple media platforms and the cooperation between multiple media industries.” It manages to describe technological, industrial, cultural and social changes, and how they all relate and work together. Old and new media are colliding, and circulation of media and content is now in the hands of the consumer, and depends on their interaction to survive and be relevant in the digital age. Creative Engagement is how people respond to the convergence, and lets them find ways to think and comprehend to the way the medias are coming together. This also allows for companies to come up with marketing schemes to get consumers involved and engaging in something like a TV show where they use corresponding hashtags or something like that to discuss the program.
I apologize for posting my previous blog assignment so late. I don't expect to earn any credit for it, but it would be awesome if I could at least get a little bit!
I like your definition of the creative engagement. There is some type of scheme that the companies try to create in order to reach out to consumers. They get on their level by using hash-tags and social media on TV shows to connect with their audience members which is clever and grabs the consumer's attention.
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