Before getting into examples of the Long Tail Theory, let’s first revisit it’s meaning. According to Chris Anderson, the writer of the book The Long Tail, this concept can be described as the notion that “our culture and economy is increasingly shifting away from a focus on a relatively small number of mainstream products and markets, towards a huge number of niche markets.” A good business example of this theory would be Amazon. They offer a wide range of products that can appeal to hundreds on niche markets, compared to selling a lot of copies of a few bestselling items.
I love looking at music blogs that cater to the specific genres of music I like, so I think it’s cool that there are lots of different music blogs and websites that allow for consumers to find, so I that sense, I fall under the surfer category. I also will spend time on sites like StumbleUpon and find cool and random things that relate to my interests.
No comments:
Post a Comment