Henry Jenkins describes convergence as the “flow of content across multiple media platforms and the cooperation between multiple media industries.” It manages to describe technological, industrial, cultural and social changes, and how they all relate and work together. Old and new media are colliding, and circulation of media and content is now in the hands of the consumer, and depends on their interaction to survive and be relevant in the digital age. Creative Engagement is how people respond to the convergence, and lets them find ways to think and comprehend to the way the medias are coming together. This also allows for companies to come up with marketing schemes to get consumers involved and engaging in something like a TV show where they use corresponding hashtags or something like that to discuss the program.
I apologize for posting my previous blog assignment so late. I don't expect to earn any credit for it, but it would be awesome if I could at least get a little bit!Friday, May 1, 2015
Before getting into examples of the Long Tail Theory, let’s first revisit it’s meaning. According to Chris Anderson, the writer of the book The Long Tail, this concept can be described as the notion that “our culture and economy is increasingly shifting away from a focus on a relatively small number of mainstream products and markets, towards a huge number of niche markets.” A good business example of this theory would be Amazon. They offer a wide range of products that can appeal to hundreds on niche markets, compared to selling a lot of copies of a few bestselling items.
I love looking at music blogs that cater to the specific genres of music I like, so I think it’s cool that there are lots of different music blogs and websites that allow for consumers to find, so I that sense, I fall under the surfer category. I also will spend time on sites like StumbleUpon and find cool and random things that relate to my interests.